Senior Manager, Data Science - Instacart

Overview

We're seeking an experienced technical leader to join our team to lead measurement, rigor, and strategy for our multi-million-dollar Marketing budget. You will instill industry-best methodologies for incrementality measurement, multi-touch attribution (MTA), and triangulation using both internal measures and external data points, such as marketing mix models (MMMs). The Instacart Marketing Data Science team operates as thought leaders and problem solvers in partnership with the Growth and Marketing organizations, supporting our broader mission to give everyone access to the food they love.

We are responsible for understanding the end-to-end impact of our marketing spend. This includes how marketing shapes customer behavior both immediately and in the long term, evaluating the efficiency of our marketing technology, and determining the highest ROI investments in marketing and marketing technology. Our team’s role is to power the company’s growth engine through data, analysis, and actionable insights.

As part of this role, you will collaborate with cross-functional partners across Product, Engineering, and Marketing teams to define metrics for marketing incrementality. You will design rigorous experimentation and analysis frameworks to deepen our understanding of marketing investment efficiency and customer journeys. Additionally, your work will drive actionable opportunities to optimize marketing impact, define key levers for business outcomes, and build scalable data-driven solutions.

About the Job

• Act as the architect and technical lead for the science behind Instacart's marketing investment decisions—including attribution, incrementality, experimentation, and measurement.
• Lead this technical vision through individual contributions and through managing a small, high-impact team.
• Be responsible for the completeness, rigor, and quality of your team’s data and analysis.
• Ensure your team’s work drives meaningful improvements in stakeholder teams’ products and operations, with accountability tied to measurable business outcomes.
• Design rigorous experiments and interpret results to draw actionable and detailed recommendations.
• Develop statistical models to identify trends, measure performance, and predict future outcomes for Instacart’s products.
• Democratize data-driven decision-making across Instacart by creating dashboards and analytical tools.
• Use expertise in causal inference, machine learning, complex systems modeling, and behavioral decision theory to innovate and shape marketing strategies for Instacart.
• Present findings in a clear and compelling manner to influence top-level leadership decisions.

About You
Minimum Qualifications

• 8+ years of experience in a quantitative role at a product company or research organization, including end-to-end project leadership and mentoring junior data scientists.
• Experience leading teams focused on growth, marketing channels, promotions, incentives, or CRM.
• Familiarity with marketing attribution methodologies, incrementality approaches, and marketing mix models (MMMs).
• Skilled in rigorous experimental design with the ability to deliver scientifically sound recommendations.
• Proficiency in writing complex, efficient, and elegant SQL queries for data extraction.
• Passionate about building and improving consumer software products.
• Ability to translate business challenges into robust and scalable analytical frameworks.
• Eagerness to learn, adaptability in dynamic environments, and a growth mindset to lead and contribute to a successful team.

Preferred Qualifications

• 2+ years of experience directly managing a team of data scientists.
• Experience working on gig economy issues or multi-sided marketplaces.

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