SECTION I · THE BRIEF
Brief #53337Updated 13 JUL 2026BANGALORE, KARNATAKALeverSOUTH BAY
Employbl Company Profile

Senior Manager, Marketing - R01568434

We help businesses define digital transformation objectives and turn them into actionable market strategies.

Location
Bangalore, Karnataka
Company size
5,000–10,000
Posted
2mo ago
Via
Lever
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Job listing · Updated 13 JUL 2026

Senior Manager, Marketing - R01568434

Brillio· Bangalore, Karnataka, IndiaView company profile

Job title
Senior Manager, Marketing - R01568434
Job location
Bangalore, Karnataka, India
Job listing URL
https://jobs.lever.co/brillio-2/f0e6d0a8-fb05-444d-8038-3e25b340852f
Job description

Senior Manager, Marketing


Role Overview

Brillio is looking for a Field Marketing Manager to lead BFSI marketing programmes across banking, financial services and insurance sector. This role will drive field marketing, ABM, demand generation, executive engagement and sales-aligned campaigns that create access, open buying centres, accelerate opportunities and support pipeline growth.

The ideal candidate is an AI-native marketer who uses AI as part of their everyday workflow—to uncover account and buyer insights, identify opportunities, personalize engagement, accelerate execution, and continuously improve marketing performance.




Key Responsibilities

  • Define and execute BFSI go-to-market and field marketing plans for priority existing accounts and net-new targets.

  • Partner with BFSI leadership, Client Partners, Growth, Sales, Alliances and Marketing to align campaigns with account priorities, revenue goals, pipeline growth and expansion.

  • Design demand generation and ABM programmes, including account research, persona mapping, buying-centre identification, campaign orchestration and engagement tracking.

  • Run multi-channel campaigns across email, LinkedIn, paid media, webinars, executive roundtables, events, partner campaigns and personalised outreach.

  • Support timely lead follow-up and opportunity progression with campaign assets, executive messaging, account intelligence, event follow-up plans and opportunity-specific proof points.

  • Create BFSI-specific content and customer evidence, including case studies, public references and success stories around AI, data modernisation, customer experience, cloud, compliance, ServiceNow and digital transformation.

  • Strengthen collaboration across the select partner ecosystem to amplify campaigns and extend reach.

  • Track performance and be accountable for marketing contribution across engagement, SALs, meetings, opportunities, pipeline sourced, pipeline influenced and revenue impact.






Primary Skills

  • Required

    • 7–10 years of B2B marketing experience, preferably in IT services, consulting, digital transformation, SaaS or enterprise technology.

    • Expertise in field marketing, vertical marketing, demand generation, ABM, digital marketing, integrated campaign management and executive engagement.

    • Experience marketing to BFSI audiences such as banking, insurance, capital markets, payments, asset management or wealth management.

    • Hands-on experience with campaign planning, events, email, paid media, webinars, CRM, marketing automation, ABM tools and performance reporting.

    Brand Marketing, Account Planning and Growth Strategy
    • Job requirements

    Preferred

    • Exposure to AI, data and analytics, cloud, customer experience, ServiceNow, cybersecurity, intelligent automation or enterprise platform transformation.

    • Familiarity with Salesforce, HubSpot, Demandbase, LinkedIn Campaign Manager and similar platforms.

    • Experience managing executive roundtables, leadership forums, industry events, analyst-led programmes or alliance-led GTM campaigns.

    • Strong stakeholder management, written communication, project management and cross-functional collaboration skills.

    View job listing ↗
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    Brillio headquarters

    Santa Clara, CA

    Company size

    5,000–10,000 employees

    Founded

    2014

    View company profile ↗