About the Team

The Marketing Operations team is the engine behind how Outreach goes to market. We own the systems, data, and campaign infrastructure that turn marketing strategy into programs reaching the right buyers at the right moment. We work closely with Demand Generation, Field and Event Marketing, Product Marketing, Sales Operations, and Sales to design and optimize the processes and tools that help our go-to-market teams perform at their best. We're deeply curious about how AI and automation can sharpen our craft, and we're always looking for ways to build smarter, faster systems that give our teams a real edge.

About the Role

As a Marketing Operations Specialist, you will support our marketing technology strategy by managing core systems, executing campaigns, and maintaining data quality. You will collaborate with marketing teams to implement solutions that enhance our marketing capabilities, streamline processes, and support revenue growth. This role requires strong technical execution skills, attention to detail, and the ability to work effectively across cross-functional teams.

Marketing operations is where AI moves from concept to daily practice. You will work with AI-enabled capabilities across our stack, use AI to accelerate campaign execution, reporting, and documentation, and help the team tell the difference between tools that create real efficiency and tools that only add steps.

Location:

• MarTech Administration: Manage day-to-day operations of our marketing technology stack, including system troubleshooting, user support, and data flow validation between platforms

• Platform Management: Execute configuration and optimization tasks within marketing tools (e.g., SFDC, Marketo, 6sense) under guidance from senior leadership

• Data Management: Assist with data collection, segmentation, and list management to support targeted marketing campaigns

• Campaign Operations: Execute Marketo programs including list uploads, email sends, and campaign monitoring to support lead generation and nurturing workflows

• Email Campaign Support: Work with marketing team members to implement and manage email campaigns, ensuring proper setup and tracking

• Analytics and Reporting: Generate regular campaign reports and dashboards, tracking key metrics and supporting analysis for marketing initiatives

• Documentation: Maintain accurate program documentation including process workflows, setup instructions, and campaign timelines

• Testing and Troubleshooting: Identify and escalate technical issues, conduct testing on new configurations, and support system improvements

• Compliance Support: Ensure marketing campaigns and data practices align with privacy regulations (e.g., GDPR, CCPA) and company standards