Global Partner Acquisition Marketing Manager - Inbound - Xero

Job Title: Global Partner Acquisition Marketing Manager - Inbound
Job Location: Remote, US
Job Listing URL: https://jobs.lever.co/xero/f1a43609-0c34-4b13-a479-791d46bb40b8
Job Description: Our Purpose
At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.

How you’ll make an impact

Reporting to the Global Head of Partner Marketing - Acquisition, you will be responsible for developing campaigns that deliver high intent leads to Xero. You will work cross-functionally with teams across multiple markets, including Sales, Regional Marketing, Performance, Lifecycle & CRM, Product Marketing, Social, Creative, and Events teams, and utilise product and market subject matter experts to launch campaigns that deliver against global targets.

You will be responsible for delivering the Inbound lead target, and will utilise new channels and capabilities, market events, compliance changes, product innovations and CVP and messaging optimisation to do so.
What you’ll do
Create AB partner acquisition campaign strategies
Devise holistic, multi-channel AB acquisition strategies and processes across multiple markets
Lead Inbound elements of global campaign strategy and alignment across teams (product marketing, regional marketing, global performance, strategy, operations)
Collect input from key stakeholders across Xero to identify opportunities to acquire new AB partners (through new capabilities, market events, product innovations) and gaps in regional segments (for example MTD audiences in the UK)
Connect global campaigns to business priorities and regional targets
Develop campaigns, own briefing and some execution
Working alongside market subject matter experts, implement highly personalised and targeted marketing campaigns for key segments.
Brief service and support teams to deliver assets, journeys
Brief content and creative and support ideation
Collaborate with content teams to create compelling and personalised content for target segments.
Briefing of landing page and campaign page
Work with creative teams to create appropriate digital creatives
Support Creative Optimisation team with the development of a backlog of compelling messages to test / optimise
Launch activity across new channels and embed initiatives
Launch activity across (non-paid media) channels, for example: Direct Mail, Content Syndication
Help launch, embed and optimise new initiatives, for example: AB Onboarding, MaaS (Migration as a Service), Book a Demo, Virtual SDR, Partner Trial, Data Enrichment
Apply your subject matter expertise
Act as subject matter experts for Inbound Sales Motion, for example audience segments, lead definitions, lead routing and scoring recommendations, channel mix, journey improvements
Act as the Inbound Acquisition subject matter experts, supporting Global Head of Partner Marketing - Acquisition with regional LT / Sales queries
Drive performance through Sales Team engagement
Work closely with sales teams to monitor, understand and optimise performance
Work with Sales enablement to embed new campaigns and ways of working
Forecast and measure impact and recommend campaign improvements
Forecasting campaign performance / expectations
Establish and monitor KPIs to measure the success of campaigns
Transform reporting on campaign performance into insights for continuous improvement
Deliver increased campaign efficiency across markets
Develop and refine processes and ways of working to deliver increased efficiency.
Incorporate regionalised messaging and calls to action into a global inbound acquisition process
Support prioritisation of activity across markets
Success looks like
A highly measurable and effective global Inbound Marketing programme
Targets for Marketing Qualified Leads (MQLs) and New Active Partners met in regions
A smooth working rhythm established with Regional Marketing team, Customer Engagement, Content Marketing, Sales Ops, Martech and Performance Marketing
What you’ll bring with you
Track record of strong impact / revenue growth
Worked in global marketing function and high growth, competitive environment
Experience working cross-functionally across multiple time zones
Deep analytical, data-first mindset
Knowledge of marketing and sales tech and lead management processes
Growth mindset
Commercial focus and ability to calculate and articulate ROI
Ability to build collaborative relationships remotely and across timezones
Strong communication skills

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