Senior Marketing Analytics Manager - ChargePoint

Senior Marketing Analytics Manager 

About Us 

With electric vehicles expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a reality. ChargePoint (NYSE: CHPT) is at the center of this revolution, powering one of the world’s leading EV charging networks and a comprehensive set of hardware, software and mobile solutions for every charging need across North America and Europe. We bring together drivers, businesses, automakers, policymakers, utilities and other stakeholders to make e-mobility a global reality. 

Since our founding in 2007, ChargePoint has focused solely on making the transition to electric easy for businesses, fleets and drivers. ChargePoint offers a once-in-a-lifetime opportunity to create an all-electric future and a trillion-dollar market. 

Join the team that is building the EV charging industry and make your mark on how people and goods will get everywhere they need to go, in any context, for generations to come. 

Discover what it’s like to help build the fueling network of the future - check out our Engineering Blog. 

Reports To 

Director of Marketing Operations 

What You’ll Bring to ChargePoint 

We are seeking an experienced and detail-oriented Senior Marketing Analytics Manager to join our team. In this position you will collaborate closely with stakeholders across marketing, sales, product, and executive staff to provide reporting and insights for topics ranging from marketing performance, proprietary network data and market intelligence. 

What You’ll Do 

• Manage all processes and systems related to deriving and communicating marketing performance through data driven insights.  

• Optimize marketing and sales efforts through data analysis, process improvement, and technology integration (Marketo, Salesforce, Tableau). 

• Work closely with the Growth Marketing team to drive strategy to improve ROI and campaign effectiveness leveraging marketing attribution reporting.  

• Work closely with the Sales team to diagnose issues related to funnel quality and velocity; proactively propose solutions and recommendations for improvement. 

• Manipulate large data sets, create and maintain visually compelling marketing dashboards leveraging Tableau, Snowflake, and Google Data Studio (Looker).  

• Partner closely with the Data Engineering team to ensure relevant data is automated within data warehouse and ensure accuracy of ETL streams into Snowflake (data warehouse). Identify data anomalies and discrepancies and provide objective conclusions. 

• Proactively monitor, evaluate, and present data driven insights on B2B + B2C marketing performance for topics ranging from paid campaigns, content, website, demand generation and eCommerce.  

• Analyze product shipment and utilization data; provide insights on channels driving sales and how users are engaging with the product post-sale.  

• Forecast marketing impact on revenue. Develop regression models to determine the most cost-efficient marketing tactics and channels.   

• Conduct thorough market research to identify trends, customer needs, and competitive landscape. This involves analyzing market segments, growth opportunities, and industry benchmarks to inform strategic decisions. 

• Be able to clearly articulate data points, standard data tables and charts, trends and data events for a broad range of audiences. 

• Ensure Marketing’s capacity planning, budgeting, and goal setting are all aligned with the company's overall strategic objectives. 

• Become a trusted strategic data partner and be seen as a highly reliable source of truth for data and reporting. 

Qualifications 

• Advanced Excel skills are required 

• Experience working with Demand Gen or Growth Marketing teams required 

• Experience with GA4 is required 

• Minimum 2 years of experience with Salesforce data or similar CRM data 

• Minimum 2 years of experience with Marketo data or similar MAP data  

• Minimum 1 year of experience with Google Analytics 

• Minimum 1 year of experience with Tableau and working knowledge of ETL streams 

• Proven ability interpreting and presenting data trends to executive level staff 

• Great attention to detail and a desire to learn in a fast-paced environment 

• Ability to manage multiple tasks, organize information and adhere to deadlines 

• Passionate about providing hard hitting insights that will drive key decisions for marketing strategy 

• Experience with forecasting and d 

• Self-starter that is naturally inquisitive and curious 

• Assessments will be given for the required platforms listed above 

Nice to Have 

• Experience in the e-mobility industry 

• Experience within B2B + B2C marketing organizations 

• Experience within a global company 

Location 

US – Remote 

The targeted US salary range for roles at this operating level is $77,500 to $179,300. This range represents base salary and does not reflect equity, benefits or variable pay where applicable. Actual base salaries are based on several factors unique to each candidate, including but not limited to skill set, experience, certifications and specific work location.