Associate Director, Creators - HelloFresh

You will develop and execute a performance-driven influencer marketing strategy across our 4 brands HelloFresh, GreenChef, Factor75, and EveryPlate brands. This includes overseeing influencer content creation, distribution, and campaign optimization based on platform, partner-type, and messaging. HelloFresh has a large, always on creator program where we work with different tiers of creators, including high profile, vloggers and micro-mid tier creators. The candidate will be a key stakeholder of the Marketing team, collaborating with peers who are experts in their respective workstreams. 

This channel is highly performance marketing anchored, with success rooted firmly in high-value customer acquisition vs. brand awareness. Familiarity running and scaling campaigns measured with growth marketing metrics - CPM, CAC, CPA, CTR, CLV etc. - is critical.

You will … 

• Be the thought leader and subject matter expert on influencer/creator marketing within the organization.
• Lead the 2.0 strategy for influencer marketing with a focus on scaling in-house bookings, and build the framework to develop an attractive creator program
• Refine and progress the company's point of view on influencer marketing, including external positioning and revamping internal processes (e.g., VIP box fulfillment, in-house booking at scale,legal contracting, financial onboarding).
• Lead deep dive analysis into creator performance and compile learnings with your team to define areas of focus.
• Coach, develop, manage, and lead a direct report team responsible for micro, mid, and larger partnerships.
• Establish and foster positive, trusted relationships with existing and prospective creators.
• Collaborate with cross-functional teams to develop and execute integrated marketing campaigns across paid and organic channels.
• Have overall ownership of the influencer marketing budget and optimize the mix to achieve company targets.
• Create, optimize, and educate teams on influencer learning plans, operating models, and playbooks.
• Work closely with the measurement team to develop proprietary measurement frameworks for creator programs.
• Represent the influencer team as part of the Marketing Leadership team in business reviews.
• Collaborate with senior marketing leaders to define the role of influencer marketing in building a world-class e-food brand.

You are… 

• An analytical and data-driven marketer with a strong background in performance marketing metrics (CPM, CAC, CPA, CTR, LTV, etc.).
• A creative and strategic thinker with a solution-oriented mindset.
• Experienced in building and managing an in-house influencer marketing practice.
• Knowledgeable about the creator industry and economy, trends, and best practices.
• Skilled in written and oral communication, with strong business writing abilities.
• Collaborative and able to work effectively with cross-functional teams.
• Action-oriented and able to define and implement strategies.

You have… 

• 7+ years of professional experience in influencer marketing and/or performance marketing roles, with a proven track record of driving results.
• 2+ years of team management and leadership experience.
• Experience in eCommerce and/or subscription business models (preferred).
• Expertise in creator campaign strategies and execution.
• Proficiency in data visualization tools (e.g., Tableau) and Microsoft Excel.
• In-depth knowledge of social media and creator platforms and tactics.
• Bachelor's degree in Marketing, Business, or a related field, with a strong academic record.

You’ll get… 

• Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education
• Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)   
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

CO Application Deadline: 12/4/2024