Who We Are
At Firstup, our mission is to improve the employee experience at every moment that matters, large and small. As the communication pipeline for the world's workforce, we now serve 40 of the Fortune 100 companies, reaching and connecting more than 17 million employees daily.
Our employees are experts in the employee experience, workforce communications and technology.
Joining Firstup means joining a movement to make work better for every worker. As the world’s first intelligent communication platform, Firstup meaningfully engages employees at every moment from hire to retire, and delivers engagement insights to help companies support, promote and retain their talent. Our movement has taken root and is evident in our world-class customer base. Now we need your help. Ready to make a difference in the world?
Job Summary
The Mobile App Deployment Specialist is a customer-facing technical role within the Service Delivery team, focused on new mobile app deployments, app lifecycle management, and recurring custom app releases within the Firstup platform. This is not a software engineering role. Firstup has an automated build system and established toolchain in place, and your job is to configure, drive, and deliver through it—not to write code.
You are engaged when a new branded app needs to be created, an existing app requires a rebrand, or a customer needs to adopt one of Firstup's supported deployment models. You own deployments from kickoff through go-live, assist/coordinate recurring custom application releases (typically on a quarterly cadence), and partner closely with Sales, Customer Success, Support, Product, and Mobile Engineering to ensure successful delivery and ongoing customer success.
Responsibilities
Intake and Scoping
Partner with Sales during pre-sales engagements when mobile deployment requirements need to be accurately scoped before contract signature.
Receive and qualify handoffs from Sales Team, Customer Success Managers and Support teams, understanding customer deployment requirements and determining the appropriate delivery path.
Assess whether a request aligns with Firstup's supported deployment models or should be submitted as a Product enhancement request.
Customer Conversations and Deployment Guidance
Lead deployment planning conversations with customer IT and project teams.
Recommend the appropriate supported deployment model, including Public App Store, Apple Business Manager, Managed Google Play, or MDM/MAM distribution.
Explain deployment requirements clearly to both technical and non-technical stakeholders.
Set expectations around timelines, required assets, approvals, and customer responsibilities throughout the deployment process.
App Configuration and Submission
This role works within Firstup's automated build infrastructure. You are configuring applications—not writing code. The platform handles compilation; your responsibility is ensuring every deployment is configured accurately so automation produces a successful release.
Configure customer app builds in Firstup's Starship system, including branding, environments (US1, US2, EU), bundle identifiers, entitlements, and supported distribution settings.
Manage the iOS certificate and provisioning profile lifecycle, including CSR creation, Distribution Certificates, provisioning profiles, and IPA re-signing using established internal tooling.
Own iOS submissions through App Store Connect, including metadata, screenshots, privacy declarations, and reviewer communications.
Own Android submissions through Google Play Console, including release management, Play Store listings, Data Safety, and Content Rating requirements.
Coordinate recurring custom app releases, ensuring customers receive updated applications on the established release cadence.
Manage App Store and Google Play review rejections by identifying root cause, coordinating with Engineering when necessary, communicating clearly with customers, and driving successful resubmission.
Required
Hands-on experience with Apple App Store Connect, including certificates, provisioning profiles, TestFlight, submissions, and rejection management.
Hands-on experience with Google Play Console, including release management, Play Store listings, Data Safety, Content Rating, and policy compliance.
Exposure to MDM/MAM concepts at a conversational level, with the ability to discuss enterprise mobile deployment approaches with customer IT administrators.
Familiarity with enterprise mobile distribution models, including Apple Business Manager and Managed Google Play.
Strong technical configuration skills with exceptional attention to detail.
Ability to evaluate customer deployment requirements and recommend the appropriate supported deployment model.
Excellent written and verbal communication skills for both technical and business audiences.
Comfortable working in macOS, including CSR creation, certificate management, IPA re-signing, and file management.
Highly organized with the ability to manage multiple concurrent deployments and release schedules.
What success looks like
New branded apps launch on schedule with predictable, high-quality execution.
Quarterly custom app releases are delivered successfully with clear customer communication and minimal disruption.
Customers understand supported deployment models and deployment requirements before implementation begins.
Requests outside supported capabilities are consistently routed through Product Management rather than implemented as one-off solutions.
App Store and Google Play rejections are resolved quickly and efficiently.
Mobile Engineering receives complete, actionable escalations.
Support receives thorough deployment documentation, enabling seamless long-term ownership.
Customers experience smooth deployments, recurring releases, and clear communication throughout the application lifecycle.
