About BrightEdge

About the Role

• Inbound Lead Management & Speed-to-Lead Sole Inbound Ownership:
  • Manage end-to-end coverage of all incoming US inbound lead volume (~300 leads/month across demo requests, webinars, contact forms, case studies, and email campaigns).
  • Strict SLA Compliance: Demo Requests (P0/P1):
    • Contact within 24 hours for all Demo request (target response time under 1 hour for high-value enterprise accounts).
    • All Other Inbound Inquiries (P2–P4): Reach out within 48 hours.
    • Prioritization & Scoring: Triage leads using demographic and behavioral scoring criteria.
    • Outreach & Multi-Touch Cadences: Cadence Execution:
      • Run structured 7-day multi-channel cadences across Phone, Email, and LinkedIn (minimum 2–3 touches before moving to long-term nurture).
      • Consultative Pitching: Act as a trusted advisor on Enterprise SEO, AI Search (AEO/GEO), and organic growth solutions, articulating BrightEdge's value proposition clearly.
      • Backend Form Verification: Cross-check website and backend submission form data prior to outreach to ensure contact accuracy and context awareness.
      • Pipeline Generation & AE Handoff: Monthly Quota:
        • Book and deliver a minimum of 12 AE-Accepted Qualified Opportunities per month (36 per quarter).
        • BANT-AI Qualification Framework: Qualify leads across Budget, Authority, Need, Timing, and AI Readiness.
        • Confirm at least 3 out of 4 criteria before scheduling an AE meeting. Briefing & Handoff: Provide AEs with concise 30-second briefings and structured CRM handoff notes prior to discovery calls.
        • Territory & Account Routing: Promptly route non-US leads (EMEA/APAC), existing customer inquiries, agency requests, or active opps to the appropriate regional SDRs, CSMs, or Aes.
        • CRM & Data Hygiene:
          • Salesforce Record Management: Maintain clean CRM records by logging all calls, emails, voicemails, LinkedIn interactions, disposition tags, and marketing campaign sources.
          • Opportunity Logging: Convert qualified leads using standard naming conventions (Company Name - INBOUND - 3500), tag primary campaign sources, and assign to designated AEs via distro rules.
          • Recycled Lead Nurturing & Re-engagement: Periodically review non-converted or aged leads (30–90 days old) that show renewed digital engagement or job movement to unlock hidden pipeline.
          • Utilize tools like ZoomInfo, Clearbit, Apollo, and LinkedIn Sales Navigator to map tech stacks and identify organizational hierarchy prior to initial contact.
          • Maintain fluency in market positioning against competitors (e.g., Semrush, Conductor, Profound) to address top-of-funnel buyer queries effectively.