At Verdigris, our mission is to sustain and enrich human life through responsive energy intelligence. As AI accelerates global energy demand, we envision a future where Verdigris unlocks data center efficiency, drives carbon-neutral electricity, and enables intelligent energy systems for humanity's benefit.
If you're excited to build the GTM system for a company at the intersection of AI infrastructure and energy intelligence, this role is for you. In your first 90–180 days, you'll establish Verdigris's canonical GTM foundation, ship AI-native workflows that create real leverage, and partner with Product and Sales to close strategic accounts. You'll work directly with leadership in a culture that values builders, clarity, and execution.
About the Role
We're looking for a Head of Marketing to build an AI-native marketing system from scratch—one that creates clarity, builds trust, and directly generates pipeline for our sales team. This role is not about producing more content—it's about designing the system by which positioning, proof, sales enablement, and demand are created and scaled from a single source of truth.
You will build this yourself. We don't have engineering support for marketing tools. You'll prototype automations, ship workflows, and prove concepts work. If you need to write a script, train a custom GPT, or deploy to Vercel—you do it.
About You
You are a builder and architect, not a manager of agencies. You think in systems and sources of truth. You're comfortable with Claude Code or Cursor. You've built from zero before—playbooks, tools, processes—not inherited them.
What This Role Is Not: This is not a demand-gen-only role, not brand-only, not a content producer role, and not a passive stakeholder position. This is a builder + architect role where you own outcomes.
How to Apply: Show us what you've built. Send us the Vercel link, or tell us about the custom GPT, automation, or tool you shipped.
What You'll Own
Define and maintain canonical GTM texts: ICPs, personas, core narrative, value propositions, use cases, and trust/de-risking primitivesEstablish governance for what is canonical vs. derived, what updates automatically vs. requires reviewOwn positioning and messaging architecture; translate product capabilities into buyer-centric outcomesBuild and maintain case studies, proof points, ROI calculators, and a structured evidence libraryGenerate and maintain sales decks, one-pagers, talk tracks, and stage-based enablement assetsDesign demand programs: targeted outbound/ABM, thought leadership, select campaignsConnect canonical GTM docs to downstream generation; own tooling decisions for CMS, content ops, attribution
Requirements
6–12 years in B2B marketing with strong product marketing DNAExperience in zero-to-one or early-scale environmentsExperience with technical or infrastructure-adjacent productsBuilder mentality: you've built playbooks, messaging, processes, or tools from scratchSystems thinker: you distinguish between one-off assets, reusable templates, and canonical sources of truthComfort with Claude Code, Cursor, or similar AI coding environments—you can prototype without engineering supportYou've built AI-native marketing workflows: content pipelines, research automation, or self-updating enablementYou've personally built automations (Zapier, Make, n8n, scripts) or trained custom GPTs/Claude projects
Nice to Have
Experience marketing to data center, cloud infrastructure, or enterprise IT buyersBackground in enterprise B2B sales cycles and complex buyer journeysExperience with energy, sustainability, or building technology sectorsPrevious experience building canonical content systems or single-source-of-truth frameworks
