Coba.ai Hiring | Marketing/G2M for US-MX cross-border fintech (remote US or MX)

Coba is taking the complexity out of remote work through an open platform of financial tools and services that are built around the needs of the remote worker, with an initial focus on Latin America.

Location: Remote
Company size: 10–50
Posted: 5d ago
Via: Yc

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Coba.ai Hiring | Marketing/G2M for US-MX cross-border fintech (remote US or MX) · Coba

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Job title: Coba.ai Hiring | Marketing/G2M for US-MX cross-border fintech (remote US or MX)
Job location: MX / US / Remote (MX; US)
Job listing URL: https://www.ycombinator.com/companies/coba/jobs/9hV6Nxz-coba-ai-hiring-marketing-g2m-for-us-mx-cross-border-fintech-remote-us-or-mx
Job description: **\*\*Please review the following description before submitting your information. All details must be provided in English.** [Coba](https://coba.ai) is a cross-border account that facilitates the seamless management of finances for professionals in the US and Mexico, enabling them to operate in two currencies effortlessly. The ideal candidate will excel at fostering meaningful interactions between various stakeholders while prioritizing the overall client experience. We are looking for an experienced **Marketing Professional** to extend our marketing efforts and help us grow our user base. This role is ideal for a creative, strategic thinker who can build and execute marketing campaigns tailored to cross-border professionals, with a deep understanding of both US and Mexican markets. **Responsibilities:** * Develop and execute **multi-channel marketing strategies** to drive customer acquisition and engagement. * Design and manage marketing campaigns targeting **expats, freelancers, and professionals** in both the US and Mexico. * Collaborate with the product, design, and sales teams to ensure **consistent messaging and branding**. * Manage and optimize digital marketing channels, including **SEO, SEM, social media, email, and content marketing**. * Analyze campaign performance and generate reports to drive marketing decisions. * Identify and establish partnerships with influencers, media, and organizations that align with Coba’s target market. * Create compelling content and messaging tailored to the needs of cross-border professionals. * Monitor the competitive landscape to ensure Coba stays ahead of the curve in marketing trends. **Qualifications:** * Minimum of **5 years of marketing experience**, with at least **3 years working with US-based companies**. * Proven experience in **fintech or financial services marketing**. * Expertise in **digital marketing**, including SEO, SEM, social media, email, and analytics. * Strong ability to create and execute **data-driven marketing strategies**. * Experience working with **cross-border or international brands** is highly preferred. * Excellent written and verbal communication skills in English. * Ability to work in a **fast-paced startup environment**, balancing multiple priorities and driving results. * Experience in **B2C marketing** is a plus, particularly within fintech or cross-border services. Benefits: * 💰 Competitive compensation (salary negotiable between USD $50-80K/yr gross, depending on seniority and skill set). * 📈 Stock compensation (based on final decision within interview process) * 🏢 Full-time employment. * 🏝 2 weeks of paid vacation and Mexican Holidays / Flexible vacation policy based on goal achievement. * 👩‍💻 Work tools: Laptop, software subscriptions, etc., provided. _\*Benefits may vary based on company and negotiated terms and conditions._

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