About the Company
e.l.f. Beauty's purpose is to make the world a better place for every eye, lip, and face.
Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, e.l.f. Hair, Well People, Naturium and rhode.
In our Fiscal year 26, we had net sales of $1.6 Billion and our business performance has been nothing short of extraordinary with 7 consecutive years of net sales growth. This consistent, category-leading growth is a testament to the strength of our team, strategy, and portfolio of brands.
Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
e.l.f. Beauty is looking for a Senior Manager, Commercial FP&A, Naturium to lead the commercial and sales FP&A function for the Naturium brand, reporting to the AVP, FP&A, Naturium. This role is the primary finance bridge between FP&A and the Commercial/Sales organization, partnering closely with the VP of Sales and cross-functional teams across Demand Planning, Marketing, Visual Merchandising, Operations, and Finance.
This person will own commercial sales planning across retail and connected commerce, including visual merchandising, and translate commercial strategy and sales activity into financial plans, forecasts, and actionable insights. This is a highly visible role as Naturium scales, with significant exposure to senior Commercial and Finance leadership.
Responsibilities
Commercial Sales Planning & Forecasting
Lead commercial sales planning across retail and connected commerce channels, partnering with Sales to build, maintain, and refine sales forecasts and plans.
Drive monthly/quarterly sales forecast cadence with variance analysis versus prior forecast, plan, and prior year.
Maintain driver-based commercial forecast models (sell-in, sell-through, promo cadence, price/mix, innovation, door count, retailer programs, and connected commerce ramp) to improve accuracy and speed.
Visual Merchandising Finance
Own financial planning, forecasting, and cost management of Visual Merchandising investments, including planning cycles and cross-functional coordination.
Partner with VM and Sales to plan, size, and track retail investment programs; ensure spending aligns with commercial priorities and delivers expected return.
Commercial Business Partnering
Serve as a key business partner and strategic advisor to the VP of Sales and the Commercial organization.
Support trade terms, promo guardrails, retailer forecasts, and commercial deal evaluation; track realized net revenue and contribution margin versus targets.
Evaluate business cases for retail programs, commercial activations, and VM investments (ROI, payback, sensitivity).
Help build the FP&A infrastructure to support Naturium at scale.
Performance Reporting & Insights
Produce and socialize commercial reporting packages: sales performance, gross-to-net waterfalls, channel/retailer dashboards, trade investment readouts, and visual merchandising spend tracking.
Distill complex results into clear insights, risks, opportunities, and recommended actions; prepare materials for senior Commercial and Finance leadership and cross-functional business reviews.
Standardize and automate reporting templates and calendar; ensure one source of truth across systems.
Scenario Planning & Ad Hoc Analysis
Run scenario models for commercial initiatives, trade strategy, channel mix shifts, innovation launch pacing, and cost changes; quantify impact to revenue, margin, and opex.
Support pricing, promo, and mix analyses in partnership with Sales.
Process & Tools Improvement
Identify and implement enhancements to forecasting tools, BI dashboards, and data quality.
Champion continuous improvement to shorten cycle times and reduce manual work.
Requirements
Must-Haves
7–10+ years of progressive FP&A or commercial/sales finance experience in CPG.
Strong FP&A fundamentals, including forecasting, budgeting, variance analysis, and financial modeling.
Demonstrated experience partnering closely with Sales / Commercial teams.
Strong understanding of gross-to-net, trade investments, pricing/mix, and contribution margin.
Advanced Excel/Google Sheets and financial modeling; proficiency with ERP/EPM/BI tools (e.g., NetSuite/SAP, Adaptive/Anaplan, Tableau/Power BI/Looker).
Strong communication and executive presence; ability to influence senior stakeholders.
Ability to manage multiple priorities in a fast-paced, high-growth environment.
Strong cross-functional collaboration and stakeholder management skills.
Bachelor’s degree in Finance, Accounting, Economics, or related field; MBA and/or CPA/CMA a plus.
Nice-to-Haves
Beauty or other consumer-facing CPG experience.
Experience with retail and/or connected commerce.
Experience with Visual Merchandising / retail investments and related planning.
Experience building or improving FP&A processes in a growing organization.
Experience partnering directly with VP-level or other senior commercial leaders.
