- Job title
- Product/ Growth Manager (Venture Studio)
- Job location
- IN / Remote (IN)
- Job description
- ## Product/Growth Manager - Attack Capital
### Core Requirements
**Experience:** 4-6 years in product/growth roles at B2B SaaS or consumer tech
* Managed products from 0→1 or 1→10 journey
* Owned P&L or growth metrics for $1M+ ARR products
* Worked across multiple products or growth experiments simultaneously
* Experience in lean/venture studio environments
### Product Management Skills
**Core Product Competencies:**
* **Discovery:** User interviews, surveys, analytics-driven insights
* **Prioritization:** RICE/ICE frameworks, ROI modeling
* **Roadmapping:** Quarterly planning, stakeholder alignment
* **Execution:** Sprint planning, PRD writing, QA processes
* **Metrics:** North star definition, funnel optimization, cohort analysis
**Technical Proficiency:**
* SQL for data analysis (intermediate level)
* Basic HTML/CSS understanding
* API documentation reading/writing
* Figma/design tools for wireframing
* Python/R for analysis (nice to have)
### Growth Expertise
**Acquisition Channels:**
* **SEO/Content:** Keyword research, content calendars, link building
* **Paid Ads:** Meta, Google Ads, LinkedIn ($50K+ monthly spend)
* **PLG:** Free trial optimization, self-serve onboarding
* **Viral/Referral:** Incentive design, K-factor improvement
* **Partnerships:** Integration marketplaces, co-marketing
**Analytics & Experimentation:**
* **Tools:** Mixpanel, Amplitude, Google Analytics, Hotjar
* **Testing:** A/B tests, multivariate, statistical significance
* **Attribution:** Multi-touch models, CAC payback analysis
* **Retention:** Cohort analysis, churn prediction, win-back campaigns
* **Automation:** Segment, [Customer.io](http://Customer.io), Braze
### Portfolio-Specific Requirements
**Multi-Product Growth:**
* Cross-product user journeys
* Bundle optimization and pricing
* Shared component libraries
* Platform vs. product strategies
* Resource allocation across portfolio
**Content & SEO Automation:**
* Programmatic SEO implementation
* AI content generation workflows
* Competitor content analysis
* Technical SEO (Core Web Vitals, schema)
* Blog automation using n8n
### Key Responsibilities at Attack Capital
**Product Ownership:**
* **Primary:** Launch LegalClerk and CollectDebt (0→1)
* **Secondary:** Optimize HealOS and PowerDialer funnels
* **Platform:** Build shared billing/auth systems
* **Innovation:** Identify new product opportunities
**Growth Initiatives:**
* Scale blog content from 10 to 100 posts/month per product
* Improve trial→paid conversion from 15% to 30%
* Reduce CAC from $500 to $200
* Increase NPS from 30 to 50+
### Immediate Priorities
**Month 1:**
* Audit all product funnels and identify quick wins
* Set up proper analytics tracking across products
* Launch competitor monitoring system
* Start customer interview cycles
**Month 2:**
* Ship 5+ conversion optimization experiments
* Launch LegalClerk MVP with 10 beta customers
* Implement blog automation for 3 products
* Create growth dashboard for portfolio
**Month 3:**
* Achieve 25% MoM growth in signups
* Launch referral program for PowerDialer
* Complete pricing strategy revision
* Build partnership pipeline (10+ potential partners)
### Data-Driven Approach
**Metrics to Own:**
* **Acquisition:** Traffic, signups, CAC by channel
* **Activation:** Trial starts, aha moments, time-to-value
* **Revenue:** MRR growth, ARPU, expansion revenue
* **Retention:** Churn, NRR, customer health scores
* **Referral:** NPS, viral coefficient, review scores
**Reporting Structure:**
* Weekly growth metrics email
* Monthly board deck preparation
* Quarterly OKR setting and review
* Ad-hoc deep dives on experiments
### Team Collaboration
**With Engineering:**
* Feature specs and requirements
* Analytics implementation
* A/B testing infrastructure
* Performance optimization
**With Sales:**
* Product positioning and messaging
* Competitive intelligence
* Sales enablement content
* Pricing and packaging changes
**With Customer Success:**
* Onboarding optimization
* Feature adoption campaigns
* Churn analysis and prevention
* Upsell opportunity identification
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