Hightouch
Hightouch is a data platform that helps you sync your customer data from your data warehouse to your CRM, marketing, and support tools.
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- 2018
- Headcount
- 183
- Open roles
- 63
- Last raised
- Series D · Sign in to view
Inside Hightouch
The company that invented reverse ETL just raised $150M. Here's what they're hiring.
Hightouch pioneered the data activation and reverse ETL category — the idea that valuable customer data sitting in your data warehouse should flow into the downstream tools where teams actually work. Founded in 2018, they now serve hundreds of enterprise customers including Spotify, PetSmart, and Zillow. Their $150M Series D (April 2026) funds expansion into AI-powered marketing via Hightouch AI Decisioning — moving from 'sync data to tools' to 'let AI decide what to do with that data.'
Company at a glance
- 66 open roles across engineering, sales, and customer success
- $150M Series D closed April 2026
- 183 employees — data-mature enterprise customer base
- Pioneered the reverse ETL category (term now industry standard)
- 200+ pre-built connectors to CRMs, marketing tools, and ad platforms
Hiring
66 open roles as of June 2026 across engineering, sales, and customer success.
The team
Culture & perks
Culture
Data-first company built by engineers who understand the modern data stack. Strong emphasis on customer success — many engineering decisions are made in direct conversation with enterprise data teams. Collaborative, technically rigorous, and growing fast. The team values people who are curious about data problems and want to own outcomes.
Common misconception
Q: What is data activation / reverse ETL? A: Traditional ETL moves data into a data warehouse. Reverse ETL syncs enriched customer data back out to tools like Salesforce, Braze, HubSpot, or Iterable — letting marketing and sales teams act on warehouse-quality data without writing SQL. Hightouch helped coin the term and built the category. Q: How mature is the product? A: Very mature for a Series D company. Hightouch has hundreds of enterprise customers, 200+ connectors, and is used by data teams at household-name companies. Engineers aren't rebuilding the core — they're extending a proven platform into AI use cases. Q: What's the engineering culture like? A: Product-led and customer-close. The founders came from Segment and built Hightouch with deep operator experience. Engineers own features end-to-end and work directly with enterprise customers. Strong data engineering DNA throughout the team. Q: What is AI Decisioning? A: Hightouch's newest product — ML models trained on warehouse data that automatically decide which customers to target, with which message, at which time. The natural evolution from 'move data' to 'act on data.' Q: Who are the founders? A: Tejas Manohar and Kashish Gupta, who met while working at Segment. Both have deep operator experience in the data infrastructure space.
Tech stack
Customers
Backed by
Funding context
$150M Series D closed April 2026, bringing total funding to $182M. The round funds expansion into AI-powered marketing automation (Hightouch AI Decisioning) and global go-to-market growth.
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Where they work
Hightouch Headquarters Location
San Francisco, CA, 94115